Pricing for the US wine and spirits market, answered.
A Loire Valley winery wants its Sauvignon Blanc at $19.99 on the shelf in New York retail. LaidIn can start from that shelf price and work backward through the retailer's margin, the distributor's and importer's margins, state taxes, federal excise tax, and freight. The result is the FOB the winery can quote, in euros, and the margin it keeps at that number.
If the margin does not hold, the winery knows before the first case ships, not after.
What is LaidIn?
LaidIn is wine and spirits pricing software for the US market: pricing and margin intelligence software. It turns FOB, freight, state taxes, and distributor allowances into a clear picture of price lanes and margins, by state and channel, across the US market. Founding access opens Fall 2026.
What is laid-in cost?
Laid-in cost is the trade term for the real cost of a case once it lands with a US distributor: FOB plus freight, federal excise tax, tariffs, and state taxes. It is the number distributor price grids are built on, and the number most suppliers never see clearly.
How does LaidIn help a winery or distillery enter the US market?
Start from the shelf price you want to sit at, and LaidIn reverse-solves the FOB you need to offer. Then it shows how your margin holds across states and channels, before you commit to an importer or ship a single case.
Who is LaidIn built for?
Small and mid-size wineries, distilleries, and spirits brands; importers and distributors selling in the US market; and producers entering the United States for the first time.
Can LaidIn calculate pricing by state and channel?
Yes. LaidIn models price lanes and margins by state and channel, at list and at deal level, so you can see how one FOB plays out across the markets you sell.
Can LaidIn reverse-solve FOB from a target shelf price?
Yes. Start from the shelf price you want and LaidIn works backward through distributor margin, taxes, and freight to the FOB the US market can support.
Does LaidIn replace a pricing spreadsheet?
LaidIn is designed to replace the disconnected pricing spreadsheets used to model US costs, price lanes, and margins. Instead of one inherited file, or one employee who understands it, your team works from one shared system with visible assumptions. And when the numbers move, you move with them: change a freight rate or a tax and your pricing and margins update in real time.
Can I enter my FOB in my own currency?
Yes. Enter your FOB in your own currency, with the exchange rate you set, and LaidIn carries it into the US pricing model, so producers outside the United States can work in the numbers they know.
Does LaidIn provide tax or regulatory advice?
No. LaidIn is a commercial pricing and margin planning tool, not legal, tax, or regulatory advice. You remain responsible for confirming requirements with your licensed, legal, and tax advisers before entering a market or publishing pricing.
When does LaidIn launch?
Fall 2026. Founding access opens first: apply for 50% off your selected plan for the first 90 days, complimentary white-glove setup, and preferred founding pricing after the introductory period.
See LaidIn before the market does.
Get founding access